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Free Revenue Leak Scan

Eight questions. A clearer starting point.

Answer from current practice, not intent. Choose Not sure when evidence is unavailable. The scan does not calculate a dollar loss.

01Can you identify a reliable acquisition source for at least 90% of purchases?
02Do you track qualified paywall views, checkout starts, and completed purchases separately?
03Is first meaningful member value defined and measured within a target window?
04Can you consistently identify active, weakening, and inactive members?
05Do you measure churn by cohort and capture usable cancellation reasons?
06Can you separate recovered failed payments from ordinary renewals?
07Do you measure whether members receive renewal and recurring-value communication?
08Are core revenue metrics reviewed on a fixed cadence with named owners?